Even the now sold-out 60th-anniversary edition already commands premiums between 30 and 70 percent on pre-owned sites like Chrono24. Pristine examples of standout iterations command prices of up to 30,000 euros, while those in average condition still go for 5,000 euros at auction. Courtesy of Tag Heuerīut there’s also that six-decade-long history that gets collectors excited, although it had at times drifted from its core through successive relaunches in the late 20th century, according to Arnault. The new Tag Heuer Carrera chronograph inspired by the collector-favorite “glassbox” look.
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